10 years ago if I said to you I'm a search engine optimiser you'd think I was from another planet. SEO is mostly hidden from the browser and probably one of the most difficult facets of web design to explain

Want to know more about SEO and how it works, click here to see our dedicated website www.seowl.co.uk which includes our SEO Jargon Buster page

Firstly we need to know your key words, on the whole they are the everyday descriptive 'tags' you use to describe your products and services. What we do is research their uniqueness by looking for 'pairings' or phases that are historically popular with past searches.

Link popularity is also an important area for a search engine optimiser. Link building is a trade in its own rights and for some companies - big business. We like to think that clients know their business better than us, therefore much of the non-design link building can be done by the client with a bit of help. This will save you money and helps the client to understand SEO

Most of our clients are based in Kent, therefore they use local geographical keywords to enhance a search. Our top keyword search is 'website designers (in) Kent'. You probably found us using this search string? Likewise if you're a plumber working in the Sandwich area of Kent (and don't like traveling too far) 'plumbers in Sandwich' on a google search is a good way of bringing in new enquiries - ask Nick Cunningham - he's a plumber (and client) in Sandwich.

Give it a go: www.google.co.uk type in: plumbers in Sandwich

Impressed? contact us and we will tell you how to increase your web traffic